If you would like us to write your copy for you, we need
information from you at least 5 days in advance of your
scheduled appointment, so we will have time to perfect your ad
copy.
If you are using your VideByte™ as an
online TV ad
The length should be 30 seconds to 2
minutes
Have a specific goal in mind. The best
VideBytes™ include a call to acti for the viewer to
do one thing immediately. What is the first
thing you want people to do after they see your
VideByte™?
Call for an appointment?
Come to your place of business?
Call and place an order?
Sign up for your online
newsletter?
Enter their email address for a free
report?
Order your product online?
Watch for a special offer from you in
the mail?
Mark their calendar for an event?
Provide only the information a viewer will need
in order to bring them to their decision on your
call to action. Other information will dilute your
message and make it less effective. Other helpful
information can be placed on your web site - not in
your VideByte™.
Email a list of bullet points - things your
viewers will need to know - and a clear statement
of your call to action ("call for an appointment",
"click below for your free report", "mark your
calendar", etc.)
Email your information at least 3 days in advance
of your appointment to:
Special instructions if you are using your
VideByte™ for a product demo or instructional
video
Will you be bring a product to your video
shoot? What will you be bringing?
If you know your demonstration well, and you
have done it many times without a script, it is
still helpful - but not necessary - to
have a written script.
For product demos, it is OK to go over 2
minutes if your audience is already interested and
the purpose of the VideByte™ is to give them more
information that they want. Extra charges apply for
VideBytes™ longer than 2 minutes.
For instructional videos, it is best to keep
your VideByte™ at 5 minutes or less. If you need
more than 5 minutes, it is better to do a
series of 2-5 minute videos than to do a long
VideByte™.
